Enterprise Content Management Software Provider uses Sales Acceleration Campaign to Search by Territory for Sales Opportunities
Hyland Software is the developer of OnBase®, an award-winning enterprise content management (ECM) suite. Established in 1991 and headquartered in Cleveland , this Gold Certified Microsoft Partner strives to provide organizations with the tools and vertical expertise to become more efficient and effective paperless operations.
OnBase is enterprise content management software which combines integrated document management, business process management and records management in a single application. Whether deployed as a hosted or premises-based solution, OnBase allows organizations to automate business processes, reduce the time and cost of performing important business functions, improve organizational efficiency, and address the need for governance, risk and compliance through the management and control of content from virtually any source. OnBase also facilitates the sharing of digital content with employees, business partners, customers and other audiences.
The Challenge
Hyland Software identified an opportunity to augment their sales pipeline by targeting companies dependent on paper-based processes.
Campaign Goals and Strategy
Virtually every organization relies on multiple processes to conduct daily business activities and requires content in various forms.. The key objective of the sales opportunity development campaign was to identify organizations experiencing one, if not a combination, of these issues: heavy reliance on paper processes, regulation by external agencies or compliance measures, or a need for enhanced collaboration capabilities within the organization. N(3)’s approach was to target larger organizations that have a high volume of information distributed across the enterprise. Companies which had implemented Microsoft® SharePoint as a standard platform required additional workflow capabilities in order to fully leverage the robustness of Hyland’s solution.
If you are interested in reading more about how N(3) worked with Hyland to leverage sales opportuniy development to increase market awareness and overall market share for their Enterprise Content Management solution, please fill out the form on the right side bar to download the full case study today!