Provider of Product and Brand Content Management Software Uses Sales Acceleration Campaign to Pinpoint Decision Makers and Generate Quality Leads.
Enterworks® develops enterprise solutions for multichannel publishing, product information management (PIM), master data management (MDM), and enterprise workflow. Founded in 1996 and headquartered in Northern Virginia’s technology corridor, Enterworks is a Certified Microsoft Partner whose proven applications are relied upon by some of the world's largest retailers, distributors, manufacturing companies, and financial services firms.
Enterworks solutions create new revenue opportunities and build competitive strengths by managing and communicating product and brand information with accuracy, speed, and consistency through all media. The company’s catalog management software, including enterprise workflow and a centralized repository for product data and images, reduces catalog cycles by up to 70%. Enterworks can also leverage a clients’ infrastructure investments by integrating their existing systems for additional cost savings.
The Challenge
Enterworks identified the opportunity to develop new business where solving product information complexity and leveraging a single repository of current and accurate product data has apparent value.
Campaign Goals and Strategy
The objective of this sales opportunity development campaign was to create and maintain a steady flow of qualified leads, based on a well-defined profile. With their limited internal sales resources, the need for quality leads, rather than sheer quantity, was critical.
Profiling companies that were likely to have the need for these solutions was only a first step. N(3) also quickly found the appropriate decision makers in those companies and leveraged messaging around the Enterworks differentiated product offerings and cost savings.
If you are interested in reading more about how N(3) worked with Enterworks to leverage sales opportuniy development to increase market awareness and overall market share for their Content Management solution, please fill out the form on the right side bar to download the full case study today!