Data Replication and Storage Software Provider uses Sales Acceleration Campaign to Mine Customer Database for Sales Opportunities
Double-Take Software provides data replication and storage software designed to help businesses protect and manage data assets. Founded in 1991, and based in New Jersey, the company is a Gold Certified Microsoft Partner and its replication technology has become the industry standard and is used by over half of the companies in the Fortune 500.
The campaign focused on the Double-Take software product, which is a data and application protection and back-up system. It allows companies to replicate byte level changes in business critical data continuously and in real-time. Its flexible bandwidth scheduling keeps this advanced technology from monopolizing the network, and the unlimited distance replication provides data protection from regional crises and other
disasters.
The Challenge
Double-Take identified the opportunity to expand their sales pipeline by targeting companies with mission-critical data which need continual, real-time replication.
Campaign Goals and Strategy
The primary goal of the sales opportunity development campaign was to target companies which rely on either a large quantity of data exchange, or constant employee communication, to conduct their daily business activities and to generate leads for Double-Take’s solution. The particular industries included were: Healthcare, Financial Services, and Legal Services and Government offices.
Many companies have mission-critical data which needs to be replicated on a continual basis and in real time. The team focused on finding those companies which needed to update outdated systems and were mandated to use “best in class” products to meet their needs. Other companies needed something to augment their tape backup needs and were concerned about the speed and reliability of restoration solutions. Talking about the Windows core competency support and the disaster recovery functionality of the product proved to be the best strategy for generating interest.
If you are interested in reading more about how N(3) worked with Double-Take to leverage sales opportuniy development to increase market awareness and overall market share for their Data Replication solution, please fill out the form on the right side bar to download the full case study today!