Electronic Service Control Software Provider uses Demand Acceleration Campaign to increase Sales Opportunities
Founded in 1980 as Coastal Computer Corporation and then re-incorporated in 2006 as dESCO, LLC, this Gold Certified Microsoft Partner has a proud history of satisfied users, effective partnerships, and innovative solutions. dESCO delivers innovative software to the SMB market in over 30 different service verticals, including HVAC, Telecom, Electric, Plumbing, and Computer Repair.
The sales opportunity developemnt campaign leveraged the strength of dESCO’s flagship product, Electronic Service Control (ESC). This mobile application allows a variety of service companies to manage many facets of their business, such as dispatching, customer information, equipment and inventory tracking, as well as GPS tracking of vehicles and technicians. Additionally, the solution has seamless integration with most preexisting accounting systems, significantly reducing the risk of human error by eliminating opportunity for duplicate data entry.
The Challenge
dESCO identified the opportunity to increase their sales pipeline by targeting companies with assets and technicians out in the field.
Campaign Goals and Strategy
The campaign targeted small and medium-sized service companies specializing in the areas of HVAC, Telecom, Electric, Plumbing, and Computer Repair. The principal goal of the campaign was to generate leads for dESCO’s solution by targeting companies in these verticals which rely on legacy applications or manual and paper-based processes to perform their daily business activities. Many of the companies within the target market had relied on outdated systems and procedures for several years.
N(3) developed messaging around ESC’s value proposition as a sophisticated software solution specifically designed for these types of field service companies.