Cogent Company uses telesales efforts to cultivate new opportunities and gather market research in their target market.
Cogent Company, a Microsoft Partner, is a leading IT and management consulting services firm with a proven track record of helping firms improve their productivity and solve their most complex business issues. Cogent offers a unique blend of business advice and technology expertise on web application development and Microsoft's Information Worker products, including SharePoint, InfoPath, Forms Server, Excel Server, and Microsoft Office Application Integration through Office Business Application development. In the past year, companies from Fortune 500 firms to startups have turned to Cogent for strategic business solutions and consulting services.
The Challenge
Cogent Company identified an opportunity to augment their sales pipeline by targeting companies who have deployed SharePoint prematurely or who have plans to deploy the platform and require assistance.
Campaign Goals and Strategy
N(3)targeted organizations, through a sales opportunity development campaign, that purchased SharePoint Server licenses. However, many ofthese companies have not deployed the platform fully throughout the enterprise and are looking to leverage their Software Assurance benefits by working with a certified Microsoft partner.
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