Enterprise Resource Planning Software Developer uses Sales Acceleration Campaign to Identify Qualified Leads
Carillon Financials Corp., a Microsoft Gold Certified Partner, is the developer of Carillon ERP/CRM, a richly featured real-time, global ERP/CRM system that is customizable to fit the needs of many different industries. Fully integrated with Microsoft ® SQL Server ® 2005 and Microsoft ® Office 2007, its real-time functionality and Internet capability provide up-to-the-second executive information.
The Challenge
The objective of this campaign was to identify key decision makers involved in accounting software strategies and initiatives to discover the challenges they are experiencing, such as cost reduction, lack of integration between systems, and the need for powerful analytical tools to provide visibility into operations and production.
Campaign Goals & Strategy
By focusing on a regional area, N(3) conducted a sales opportunity development campaign to contact companies in the construction, manufacturing, distribution, non-profit, accounting and professional services verticals. The N(3) campaign coincided with a direct mail campaign conducted by Carillon, increasing awareness of the Carillon name, in an effort to further increase ROI.
If you are interested in reading more about how N(3) worked with Carillon to leverage telesales to increase market awareness and overall market share for their ERP solution, please download the full case study today!