Point of Sale software provider, Auto~Star, uses Demand Generation to identify target market and increase name recognition.
Auto~Star began as a home-based business in 1982 with a focus on inventory management solutions. The company has since expanded to provide point-of-sale and head office products, thus earning the confidence of major retailers who rely upon Auto~Star to deliver best of breed technologies that drive their bottom lines.
Auto~Star's portfolio of software applications are designed to reliably collect, organize, and automate retailers’ operational information, resulting in data that is both meaningful and easy to access.
The Challenge
Auto~Star identified an opportunity to augment sales pipeline by targeting independently owned and operated supermarkets and grocery stores and partnered with N(3) to target this niche market.
Campaign Goals and Strategy
The sales opportunity development campaign targeted independently owned and operated supermarkets and grocery stores across the United States and Canada. The principal goal of the campaign was to generate leads for Auto~Star’s suite of software applications including Star~Plus Point of Sale and Star~Link Head Office solution.
If you are interested in reading more about how N(3) worked with Auto~Star to increase market awareness and generate sales opportunities, please download the full case study today!